Breaking Marketing/Communications Content into Components is Focus of Workshop at RV Dealers Convention/Expo
Dealers interested in learning how to improve the content on their websites without killing staff productivity can sit in on a workshop hosted by Paige Bouma, executive vice president of Trader Interactive, parent company of RV Trader, in the digital marketing education track at the 2022 RV Dealers Convention/Expo. The convention/expo will take place Nov. 7-11, 2022, at Caesars Palace in Las Vegas.
Bouma’s workshop “Work Smarter, Not Harder: One Piece of Content, 15 Different Touchpoints” begins at 2:00 p.m. on Wednesday, Nov. 9, and shows dealers how they can turn one piece of content into four additional content pieces that can be shared via three different communication channels, ultimately creating 15 different touchpoints for consumers to find the dealer on their path-to-purchase.
Learning objectives for this session include:
- Understand the true extent in which one piece of content can expand a dealership’s reach
- Recognize five different types of content that can be used to elevate your dealership
- Learn the different ways to recreate content in a cost & time effective manner
About the RV Dealers Convention/Expo
Just as dealerships strive for continuous improvement, the RVDA Convention/Expo Committee is using the same principle when it comes to the RV Dealers Convention/Expo. The education program will provide segmented content based on dealership size, management structure, and revenue in addition to focusing on things dealers have in common.
The annual RVDA Convention/Expo brings together dealers, manufacturers, suppliers, and RV industry business partners for the premier dealer education and networking event of the year.
To register visit www.rvda.org/convention. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn, and Twitter.
Companies interested in partnership, sponsorship, exhibiting, and Vendor Training +Plus opportunities can contact Julie Newhouse at (703) 364-5518 or send an email to jnewhouse@rvda.org.
About Trader Interactive
Trader Interactive connects buyers, sellers, and renters in the powersports, recreational vehicle, aircraft, marine, commercial vehicle, and heavy equipment industries through a broad portfolio of marketplaces that reach 9 million unique monthly visitors. Linked by a widely recognized family of “Trader” trademarks dating back several decades, the company’s brands include lifestyle vehicle marketplaces Cycle Trader, RV Trader, ATV Trader, PWC Trader, Snowmobile Trader, Boatline, Aero Trader, and Trade-A-Plane, as well as commercial vehicle and equipment marketplaces Commercial Truck Trader, Equipment Trader, NextTruck, Rock & Dirt, and Tradequip. For more information, visit www.TraderInteractive.com.
Original source can be found here
Alerts Sign-up