South Fairfax News

2023 Go RVing Dealer Tie-in Program Available

The 2023 Go RVing Dealer Tie-In Program is now available for RV dealers, state dealer associations, and their affiliated ad agencies to leverage the power of the national “Go On a Real Vacation” advertising and promotion campaign at the local level. Focused on family adventure, couples, and the benefits of outdoor travel, Go RVing’s new multimedia marketing communications campaign continues to emphasize the flexibility and affordability of RV travel for today’s consumers. This optional program is an ideal way to bring the Go RVing national campaign into your own advertising and promotion, while providing access to new leads generated by the Go RVing web site.

Here are the highlights:Go RVing Leads Program24 hours a day, 7 days a week access to consumer leads generated through the Go RVing website.Marketing ToolsDealers can download royalty-free photos, visuals, artwork for dealer websites, industry statistics and analytics, and other marketing materials.NEW! Path To Purchase StudyGo RVing has released new a study showing the customer experience during the purchase process.  The study focuses on specific groups and their feelings during the process and offers recommendations to improve the buying process.  Click here to access (RVDA members only -- password required). Access to Commercials and Stock Hi-Definition Video DownloadsTarget your market with customizable versions of the current Go RVing national TV commercials or create your own using the latest stock footage which is available for purchase as downloads. More images and stock footage will be available as we go through 2022.  Dealers will also receive updated Go RVing promotional materials for display at their dealership, retail shows, and other special events. The cost to sign up for the optional Go RVing Dealer program is $250.  Ready to sign up (click here) or have any questions?  Email Chuck Boyd at cboyd@rvda.org or call him at (703) 591-7130 x113 or on the RVDA member service hotline (888) 687-7832.Go RVing Partners with Black Folks Camp Too on Education ProgramGo RVing has partnered with Earl Hunter Jr., the founder of Black Folks Camp Too, on a new dealer education series discusses how to market to Black consumers. The three-part series includes information on barriers to entry and how to bridge this gap with Black consumers. The series is available for dealers who participate in the Go RVing tie in program and is located within the Go RVing industry portal (login required).

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